Saturday, April 16, 2011

Why white skinned people only buy apartments in India ?

India through the AdWorld….

I have been observing lot of Ads (courtesy of world cup coverage and now continuing with IPL) the following things that I didn’t know are readily obvious to me….

1. Most Indian Kids study in convents, with all their class teachers named “Rosie Miss”..
2. All Indian college Girls party after college invariably in bikinis possibly for a wet t-shirt contest
3. Most new apartments are purchased by “White” families, with the girls preferably blue eyed and blonde
4. Most indian marriages take places in churches with the girls invariably in white gowns
5. Nobody other than families with White Mom/wife in Capris and sleeveless tops, white dads in Khaki shorts buy apartments and furniture, in India
6. It appears that all swimming pools in India are reserved for whites only and so do all the resorts that are shown in Ads…

Surprised at that, well you shouldn't be if you watch the ADs. We clearly need a dose of reality check for the Ads. I remember, the Malaysian government under Mahatir Mohammed, criticizing the media there and asking them why do we need whites in our ads, are the products sold in Malaysia are for Malaysians are for Whites only ?

It is time Indian ADWorld went through such a critical look by one and all. We need products sold for Indians portraying the Indian customer, not a totally unconnected race. This extends to all the spheres. E.g. even during IPL ceremonies under Lalit Modi, white wal-mart trash used to occupy prime slot showcasing “their talent”. E.g. where was the need for Bryan Adams during our world cup ceremony ?. When a world cup happens in Australia etc. I don’t see them going out of the way to show case Indian culture, and India is the Real Money bags for these events ! It is not enough to just have have Military power or Money power. The most important one is soft power, where in people showcase your culture, race and habits and mimic them. E.g. USA is the most successful nation in this “soft power”. It is a shame that Indian ad world is hell bent on destroying our soft power potential, with this shame less subservience to white skin….

Please where is our pride and most importantly, self-respect ?

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